You can follow them or just search for them to see what (and how) they’re posting. You also need to monitor your competitors. With Twitter marketing, it’s not enough to tweet the right content at the right time. So instead of saying, “I want to increase my email list subscribers through Twitter,” say “I want to increase my average click-through rate from 2.5% to 4.5% in four months”. You can use your current Twitter click-through rate from your audit to set a specific, measurable goal over a reasonable period of time. At the core, you actually want to increase your average click-through rate. Say, you want to increase your email list subscribers through Twitter. According to this acronym, “I want to go viral” does not count as a SMART goal. Instead of publishing Tweets and praying to Twitter gods to smile on you, set SMART goals that align with your overall business objectives. The best way to ensure success on Twitter–or any other social media platform, really–is to set measurable goals to keep your plan on track. That’s why the team at Hootsuite made this social media audit template to make things a bit easier for you. Once you’ve audited your existing accounts, you’ll be able to use the information you gather to craft a Twitter marketing strategy that maximizes your reach, engagement and growth.Īuditing can be a confusing process. If it applies, update your header image and cancel old adverts that might still be running. Check if your profile picture and bio are on-brand. Check if your Twitter handle is the same as the handles of your other social media accounts. While you’re at it, you should also audit brand compliance for your accounts. How many followers does this account have?.How much engagement does each Tweet get?.What is the posting (or tweeting) frequency of this account?.Once you’ve compiled your list, go to your Twitter Analytics and check what’s working and what isn’t on your Twitter profile. Document all existing accounts and the team member(s) that is responsible for them. If your business already has an existing Twitter profile (or more than one profile), the first thing to do is to run an audit. While it’s good to have plenty of Tweets lined up, there are some strategies that successful businesses use to make the most of Twitter. You can’t just show up and start publishing Tweet after Tweet.īefore using Twitter to grow your business, you should try to understand how the platform works and how it fits into your overall social media strategy and business objectives. Social media marketing is something that should be done with a plan. How to create a Twitter marketing strategy So you need to be strategic in order to grab (and hold) your audience’s attention.īelow we’ve outlined everything you need to craft and execute a highly effective Twitter marketing strategy and get real results for your brand. With the right marketing strategy, you’ll be able to build brand awareness, drive conversions, and grow an engaged community through Twitter.īut remember: over 500 million Tweets are sent every day on Twitter. All the juicy conversations and strong opinions are shared on Twitter, and the platform should definitely be part of your marketing strategy. With about 330 million monthly active users, Twitter is a goldmine of marketing opportunities.
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